OVERVIEW

We are searching for a Marketing, Brand and Design specialist to lead and grow the department, someone with the ability to hit the ground running, someone who is experienced, dedicated and willing to be hands-on.

‍
KEY RESPONSIBILITIES

Managing the Brand, Marketing and Design strategies, executions, and analytics for 5 companies with more on the horizon, alongside sub-brands, setting and controlling allocated budgets, spend forecasting, performance and financial reports.

Currently managing a team of 1, a breakdown of role activities across all 5 companies includes:

‍
DIGITAL:

Research and regular online monitoring of activities. Devising and overlooking the brand, marketing, digital and social media strategies, their execution, and analytics. Website design, SEO-driven content, and maintenance. Email design (HTML), execution and analytics. SEO enabling. Management of online reviews and profiles. Internal communications and driving employee branding and engagement.

‍
PRINT& ADVERTISING:

Research, ordering and keeping track of companywide branded merchandise. Designing marketing collateral for professional printing, large-scale print design. Designing, organising, and monitoring print advertising. Keeping company marketing collateral up to date.

EVENTS & EXHIBITIONS:

Organising company events to host clients, team-building and public engagement. Organising attendance to industry exhibitions (including logistics, stand design, etc.)

MEMBERSHIPS, ACCREDITATIONS & AWARDS:

Proposing and maintaining memberships and accreditations for relevant industry. Proposing, creating and submitting for relevant awards.

PRESS& PR:

Writing Press Releases and content for industry titles including columns and feature articles. Distributing content for publishing to relevant titles. Sourcing new PR opportunities.  

‍
SPONSORSHIP:

Forming and maintaining CSR relationships. Proposing relevant sponsorship opportunities which adhere to set budgets. Organising company events which answer to company values.

‍

SKILLS REQUIRED

Essential:

• Strong understanding of SEO and social media trends and algorithms
• Working knowledge of Social Media Management system such as Hootsuite
• Understanding of consumer psychology, brand archetypes and user cohorts
• Ability to wireframe and create prototypes (UI/UX)
• Understanding of flexbox and CSS grids
• Ability to create content management systems (CMS) in Drupal
• Ability to perform A-B testing
• Ability to create and maintain Design Systems
• Ability to create user personas and userflows/taskflows
• Knowledge of industry standard design frameworks
• Ability to create HTML emails
• Ability to create vector artwork including signage and large format graphics
• Ability to analyse data and make executive decisions
• Ability to create Brands from concept to completion
• Strong understanding of lithographic and digital print
• Ability to negotiate best quality and best rate from suppliers
• Budget and spend forecasting
• Making executive decisions on marketing strategies
• Financial Reporting
• Ability to confidently present, defend and justify strategies to high level stakeholders
• Ability to present ideas at a high level
• High level of English
• Ability to write engaging content
• Videography- ability to use filming equipment and edit videos
• Experience in delivering ESG and CSR initiatives at high level
• Willingness to occasionally work after hours at short notice
• Proven track record of working in high pressure environments
• Ability to hit the ground running and work hands-on
• Experience in managing a team
• Ability to organise large-scale and small-scale events including diary management
• Managing, building, and segmenting a CRM database
• Ability to create visually dynamic PowerPoint presentations
• Strong portfolio to demonstrate all of the above

Desirable:‍

• Understanding of the Planning System (i.e. Section 106)
• Understanding of the Financial Sector
• Up-to-date and aware of current affairs
• A strong cultural and geo-political interest
• Interior Design skills
• Experience with marketing aspects of debt and equity fundraising
• Experience Marketing Sales and Rental properties
• ESG enthusiast

‍

REQUIRED QUALIFICATIONS

Essential:

• Must be proficient in Word, PowerPoint, Excel
• Must be proficient in HTML, CSS, PHP, and JavaScript
• Must be proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Dreamweaver/Visual Studio Code, Premier Pro, Premier Rush)
• GCSE or equivalent in English and Maths